SaaS Dashboard Website for B2B Solutions
CLIENT
SoftMetric
DATE
April 26, 2025
SERVICES
SaaS Product Storytelling
UX and Information Architecture
Lead Generation Design
Visual Feature Demos
INTRODUCTION
Making complex software simple for B2B decision-makers.
A fast-growing SaaS company came to us with a need for a B2B website that could shorten sales cycles. Their dashboard product was powerful, but their old website made it feel complicated and intimidating. We worked closely with their product and marketing teams to design a conversion-first site with live previews, feature storytelling, and a smooth lead generation flow.
The problem they had
Their old site failed to communicate key product benefits simply and clearly to B2B buyers. As a result, prospects needed repeated demos to understand value — slowing down sales.
the solution we gave them
We redesigned the experience to focus on pain points, solutions, and visual walkthroughs of the product. Strong CTAs and strategic trust elements helped move prospects through the funnel faster.
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“GlassStudio didn’t just design our product — they sharpened our entire user experience. Every screen felt intentional.”
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SoftMetric
Founder, LoopTrack Analytics
